Arsene advised Monoprix, a subsidiary of Casino Group, as it announced the start of negotiations to acquire Sarenza. Following recent partnerships signed by the retailer, with Ocado and others, this acquisition aims at adding to Monoprix’s current offer and positioning it as an omni-channel Lifestyle retailer (Fashion, Home, Beauty). This acquisition is fully in line with Monoprix’s digital strategy.
Sarenza is a leading online shoe retailer and one of the favorite retailers in France. It sells over 650 brands and nearly 40,000 styles, with a total revenue (not including returns) of over 250 M€ in the previous fiscal year.
This operation will unite Monoprix’s strong network and Fashion, Home and Beauty offer as well as its expertise with Sarenza’s online retail expertise in shoes and accessories to build an “Omni-channel Lifestyle leader”. The acquisition is also an opportunity for Monoprix to quicken the pace of its digital transformation and for Sarenza to secure its future by integrating it into a large urban retail corporation.
Arsene was in charge of the tax review for the transaction as well as tax structuring for Casino Group. The team in charge was made up of Stéphanie Hamis, Associate and Pierre Bonamy, Attorney.
The transaction will be finalised in the coming weeks and is pending consultation with Monoprix and Sarenza employee representatives and approval from the Competition Authority.
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